mission statement

What we’re all about

We believe that integrity, work ethic, fearlessness, and accountability shaped our creation, and will be the same characteristics that carry us into the future. Through leadership, innovation, and creativity, we aim to provide outstanding service to the electric motor industry.

Higinio “Tico” Rodriguez

Founder, October 23, 1936 – November 12, 2015


Our core values

Instinct and guts drove Higinio “Tico” Rodriguez to leave Cuba when Fidel Castro came to power in 1959. “He wasn’t sure why at the time, but he just knew he had to get out of there,” said his son, Victor Rodriguez. “He knew that something just wasn’t quite right.”

With five dollars in his pocket and an 8th-grade education, Tico Rodriguez left his homeland and never looked back. Two decades later, in 1978, it was the same instinct and guts that drove him to start his own motor-repair shop in Pensacola, FL.

Victor Rodriguez said his father built Gulf Coast Electric Motor Service Inc (GCEMS) with a simple philosophy – “Say yes now, and figure out how to do it later,” he explained. This mentality allowed the small company to take on large, challenging jobs that separated it from the rest of the pack. Even now, three years after Tico’s death in 2015 at the age of 79, his wife, Susana, and their three sons (Higinio, 55; Moises, 49; and Victor, 44) run the company with the “never-say-no” attitude at its core.

Michelle Segrest, Efficient Plant Magazine, March 2018

To continue reading the full article, please click here.


Our team is dedicated to quality solutions

We are proud to be a minority woman-owned business, providing quality service to the electric motor industry. Our team is here to serve you.


Susana Rodriguez

President / Owner

Higinio (Heneo) Rodriguez

Vice President

Victor Rodriguez

Vice President
Sales and Service

Moises Rodriguez

Vice President
Safety Coordinator


Field Service Technician

Ramdat “Andy” Primey

Field Service Technician


Senior Machinist
Commercial Sales


Government/Commercial Sales



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